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A symbiosis of empathy and creativity.
Dr. med. Monika Becker offers an integrative therapy approach, incorporating creativity through cathartic imaginative psychotherapy.
The challenge? To create a visual identity that fosters an atmosphere of trust and security. The result is a harmonious visual identity that combines empathy, professionalism, and creativity in a subtle and engaging manner.
Markenidentität
Logo Design
Brand Design
Farben und Schriften
Illustrationen
Bildsprache
Geschäftsausstattung
Creative Direction
Website Gestaltung
praxis-becker.ch
The brand identity
In a joint branding workshop, we crafted Dr. med. Monika Becker's identity, which later inspired the logo symbolizing transformation. The blossoming leaf radiates optimism.
The guidance from Mrs. Lauer was very supportive, professional, and creatively enriching throughout the development process, which I thoroughly enjoyed and found rewarding. I would not hesitate to seek her assistance again.
Emotional resonance
The color palette was carefully selected: calming blue promotes trust, while vibrant colors bring strength and optimism to the visual identity.
