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Hannah, tell us!
I have been developing brands for more than seven years: from startups to corporations, from city logos to wine labels. In doing so, I can draw on experience in brand agencies as well as my work as an in-house designer in a sustainable startup.
For me, good design means making the essence of a brand tangible and creating high identification for the founders, their employees and their target groups. A brand does not only want to exist, but to be lived and to spark enthusiasm.
In a holistic process, we tackle the challenges together and create an effective overall image for your brand. Let’s get started!
"The most beautiful thing is the moment of enthusiasm when everything falls into place and my customers feel they have arrived in their brand (again)."
Previous stations
Hannah Lauer | Design Studio
Founded in 2016. Since 1st of May 23 full-time self-employed, before that part-time. Since the beginning supervising of own clients and projects. Further development of brands from the areas of: Creativity, New Work, Sport & Health, Food & Drinks, Coaching and many more.
RECUP GmbH
12/20 - 02/23 Teamlead Design in Munich. Structuring, building and hiring the design team, responsible for the consistent overall visual appearance of the brand.
Zeichen & Wunder
10/17 - 12/20 Designer in one of Germany's top 10 brand agencies. (Further) development of many exciting brands, from international sports brand Deuter to München Klinik to location brand Ismaning.
Anker, Studio Tonique, Kraenk Visuell
05/15 - 04/17 Freelance designer in Frankfurt and Darmstadt.
Graduate designer
10/12 - 07/17 Communication design studies in Darmstadt.
Portsmouth, UK
09/15 - 05/16 Study abroad at the University of Portsmouth.
Kind words
"Hannah has wonderfully taken me by the hand from our first conversation. Together we developed the brand identity of tenkile and afterwards she succeeded in translating the positive and forward-thinking values into a great brand design and the fitting claim 'New ways work.' Hannah guided me through this project with a lot of tact. Hannah, thank you very, very much!
Nick Traenkle
Founder tenkile / new work agency
"A professional change was imminent, and in that process, I was supported by Hannah in a very professional, creative, sensitive, and heartfelt manner. I still take pleasure in the result of our collaboration from 2019 - I appreciate the successful combination of my values and professional attitude with the positive, clear, and aesthetic design of the logo.
Dr. med. Petra Sorgenfrey
Specialist in Psychiatry and Psychotherapy FMH
"We approached Hannah without any specific ideas for the development of a logo for the UniFotoClub Darmstadt. Through a collaborative exchange, she identified our needs and desires, and based on that, developed several routes. All of them were very thoughtful, creative, and varied. We are very satisfied with the result and felt competently advised throughout the process. We can warmly recommend working with Hannah!
Robin Scheich
Founding member of UniFotoClub Darmstadt e.V.
Philosophy & values
In project work, the following are important to me …
→ holistic work
→ courageous and inspiring results
→ openness and curiosity
→ high quality and attention to detail
→ commitment from both sides
→ clarity, transparency & appreciation
→ trust & reliability
Creating inspiring moments - between people and between people and brands - that's what drives me. I would like to make the enthusiasm you have for your company, product or service tangible for your target group as well.
In our cooperation it is important to me that we work together. We create a common understanding of the objectives and scope of the project and are in close exchange about the next steps. Because I take care of you and your concerns personally and directly, mutual sympathy and a trusting relationship are important to me. I am looking forward to getting to know you and some exciting creative sessions.
In our cooperation it is important to me that we work together. We create a common understanding of the objectives and scope of the project and are in close exchange about the next steps. Because I take care of you and your concerns personally and directly, mutual sympathy and a trusting relationship are important to me. I am looking forward to getting to know you and some exciting creative sessions.
Feel free to drop by my studio in Munich's city centre.
