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A brand that packs a punch!
In 2016, RECUP started as a pioneer for reusable take-away solutions. Today, they are the nationwide market leader and also serve as a key partner for cities and policymakers in matters related to sustainability in the take-away sector, promoting waste reduction.
The challenge? The existing brand design no longer reflected all these aspects adequately – a refresh was needed to embody the company’s size, market leadership, and brand values effectively, while positioning RECUP as a future-oriented player in the market.
Brand Design
Colours and fonts
Design elements
Imagery
Wordings
Brand Templates
Social Media Assets
Stationery
Editorial Design
Creative Direction
Brand Manual
Employee Training
Support from the
RECUP Team:
Johanna Perret
Insa Keilbach
Selina Bubendorfer
Julian Schöll
recup.de
From within the company
Together with RECUP's brand and design team, we have defined the ingredients that are relevant for the visual realignment of the brand.
Fresher and more enjoyable
RECUP, a sustainable lifestyle brand, is now portrayed with even more freshness and a warm, enjoyable colour palette and imagery.
With the refresh, the design team was able to visually depict not only the content-driven evolution of RECUP towards a more inclusive, fresher purpose-driven brand with character but also make the packaging revolution visible, recognizable, and experiential at many touchpoints.
The brand refresh also brings a lot of excitement to our marketing team and turns our target audience into fans and advocates of our purpose! The new design allows us to emotionally charge and effectively convey marketing messages along the touchpoints.
Redesigned exhibition appearance
Together with the agency DFrost, we have translated the new corporate identity to an exhibition booth. It's quite a showpiece: with a focus on using sustainable materials, strategic product placement, a barista, and fresh coffee.
RECUP is for all!
The visual imagery becomes warmer, more inclusive, and more enjoyable. It now covers a broader range of what RECUP stands for: sustainable indulgence for all coffee and food lovers.
