In 2016, RECUP started as a pioneer for reusable take-away solutions. Today, they are the nationwide market leader and also serve as a key partner for cities and policymakers in matters related to sustainability in the take-away sector, promoting waste reduction.
The challenge? The existing brand design no longer reflected all these aspects adequately – a refresh was needed to embody the company’s size, market leadership, and brand values effectively, while positioning RECUP as a future-oriented player in the market.
Colours and fonts
Social Media Assets
Support from the