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A redesign for a
psychotherapeutic practice.
A visual image is always a visual guide as well
– in this case for patients.
The challenge? Revising an outdated logo and adding a brand design that inspires confidence. Newly defined fonts, colors and elements help to create a professional and at the same time approachable appearance of Dr. med. Petra Sorgenfrey as a person, specialist and psychotherapist.
Redesign logo
Brand colors
Fonts
Design elements & icons
Visual language
Business stationery
Print & Digital Media
Brand Manual
An accessible logo
The previous logo could not adequately reflect the lived values of the psychotherapist. The new lettering now appears friendly and clear.
A professional change was on the cards and I was supported by Hannah in a very professional, creative, sensitive and warm way. I still enjoy the result of our 2019 collaboration - I like the very successful combination of my values and professional attitude with the positive, clear and aesthetic design of the logo.
A warm visual language
Dr. Sorgenfrey supports her patients in promoting their well-being and improving their mental health and quality of life. The warm, open and appreciative atmosphere she creates is also reflected in the visual language.
