A redesign for a
psychotherapeutic practice.

A visual image is always a visual guide as well
– in this case for patients.

The challenge? Revising an outdated logo and adding a brand design that inspires confidence. Newly defined fonts, colors and elements help to create a professional and at the same time approachable appearance of Dr. med. Petra Sorgenfrey as a person, specialist and psychotherapist.

Redesign logo
Brand colors
Design elements & icons
Visual language
Business stationery
Print & Digital Media
Brand Manual

An accessible logo

The previous logo could not adequately reflect the lived values of the psychotherapist. The new lettering now appears friendly and clear.

A warm visual language

Dr. Sorgenfrey supports her patients in promoting their well-being and improving their mental health and quality of life. The warm, open and appreciative atmosphere she creates is also reflected in the visual language.

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