A symbiosis of empathy and creativity.

Dr. med. Monika Becker offers an integrative therapy approach, incorporating creativity through cathartic imaginative psychotherapy.

The challenge? To create a visual identity that fosters an atmosphere of trust and security. The result is a harmonious visual identity that combines empathy, professionalism, and creativity in a subtle and engaging manner.

Logo Design
Brand Design
Farben und Schriften
Creative Direction
Website Gestaltung


The brand identity

In a joint branding workshop, we crafted Dr. med. Monika Becker's identity, which later inspired the logo symbolizing transformation. The blossoming leaf radiates optimism.

Emotional resonance

The color palette was carefully selected: calming blue promotes trust, while vibrant colors bring strength and optimism to the visual identity.

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