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Mathias Rehfeldt
Mathias Rehfeldt is a contemporary composer and organist. His works encompass film music, classical music, neoclassicism, and experimental electronic music. He draws his inspiration from the Romantic era, characterized by its intense emotions, rich palette of sound colors, and profound stories. Thus, he creates a sound experience that is both nostalgic and innovative.
The task was to create a memorable brand identity for the composer that reflects his versatility and unites the various music genres, with him as the clear sender.
Brand Identity
Logo Toolkit
Colors and Fonts
Design Elements
Visual Language
Music Cover
Brand Manual
Website Design
Inspired by Romanticism
Mathias' enthusiasm was palpable in the joint branding workshop. He spoke about the essence of his music, about nuances and moods that go beyond mere listening and stimulate the imagination. His brand identity now makes visible what drives him: experiencing new worlds.
Target audience-oriented design
The target audiences vary depending on the music genre, and quick differentiation of genres is needed, for example on YouTube and Spotify or at concerts. Thus, classical music, Dark Matter, and Fieldt each have distinct color schemes and visual languages that clearly set them apart. What unites them are the logo and font, which, with their handmade character, offer high recognizability.
The joint branding workshop was a real eye-opener - I now have much more clarity about my brand. I also found the brand design process with Hannah very pleasant and valuable. My feedback was appreciated and implemented, and the new design templates save me a lot of work in my daily routine. I am super happy!
Dark Matter Project
While classical music and Fieldt are visually more subdued, Dark Matter appears futuristic and electrifying. The experimental music project invites you into a soundscape deeply rooted in tradition, yet infused with contemporary synthesizer sounds.
